Have you been doing cakes for a while? if you have then you have probably been thru some of this yourself. A cake business from home has a lot of advantages but it can be daunting in many ways especially if you are alone and a one-man business doing it all. Most of us who are home bakers are often alone. Juggling it all from cake consultations to cake delivery with a little help from family sometimes but in general – our cake business is our baby. I don’t know about you but it is this way for me. Does my husband help a lot but the bottom line? This is my business. I am responsible for it? When I started it was really hard and I used a few methods that worked well. Some were a complete waste of time and some that looked promising but were expensive.
Still not getting orders?
Recommended reading
How to start a cake business from homeCake Pricing – How much do I charge for my cakes?Cake servings charts and guides and popular cake tier combinationsHow find my own cake decorating styleEffective communications and customer service in the business.How many cake orders can I take?
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A website can be an intimidating thought. I agree. But you don’t have to do it yourself. You can hire someone to create a website for you. And if you don’t have the finance to hire someone you can create your own website with as little as 5 dollars a month. There are tons of resources (including my tutorial) that teach you how to make your own cake blog. I have on many occasions done business with people just because they were so nice. As time goes by, your work, your reputation, and your positive customer reviews will lead your business. While it is possible to underprice cakes you also need to look at the fact that you could be overpricing your cakes. I know we often say, you must check what the market value of your product is and then price accordingly, But that market value is based on a certain standard of acceptable quality. Let’s say you just starting out. Your cakes are delicious but you still have a lot to work on in terms of appearance and finesse when it comes to the finished product of your cake. So would it be fair to price your product at market value? Ask yourself, if there were two cake decorators with the same level of experience offering the same cake at 50 dollars but one gives a standard quality while the other lacks in comparison. Which one would you choose? This does require you to take a step back and evaluate yourself from the outside. Often we are the biggest critics of ourselves but there are always exceptions. As I always say, there is enough business for us all in the market. Once we find our rightful place in terms of quality, pricing, and credibility we will have work to do.
